What is a brand voice?
Your brand voice is a big part of your brand personality. It is one of the features that will set the tone for the entire business. It will affect how you communicate with your target consumers and how you formulate content on the web, newsletter, campaigns and social media. Defining your brand voice is a great place to start when building your business brand personality and how you want your brand to be perceived in the mind of the consumer.
The Sommerro tone and voice
Why guidelines for our tone and voice? The words we choose and use can be just as important to our branding than our design elements and our imagery. Our way of speaking and writing, should be aligned with our brand values and personality. It helps us communicate consistently, across all channels. No matter where you meet Sommerro; online, on social media or in our lobby, you should recognize our tone, our values and our way of meeting guests, colleagues and partners.