Printing on paper

On paper, the Sommerro identity has a unified appearance across all printed surfaces, recognised by high quality, materiality and tactility.

Wordmark and symbol printed with copper hot foil on Colorplan Claret paper.

Remember:

Make sure the red colour appears dark enough. Use coloured paper if possible (Colorplan Claret), or print in CMYK.

Be aware of the importance of the dark red being dark enough. Go darker rather than lighter, adjusting the colour towards brown rather than purple.

Use uncoated yellow-toned paper – like Scandia 2000 Ivory for a warm and natural aesthetic.

Make titles, symbols and signatures pop by using copper hot foil Kurz Luxor 396.

Spruce up larger surfaces with a blind embossed pattern.

<p>Blind embossed pattern makes large surfaces more interesting.</p> — Blind embossed pattern makes large surfaces more interesting.

Getting the colours right

The Sommerro profile is built around a dark red hue with shiny copper details. In order to replicate the red, we recommend using Colorplan Claret coloured paper. This ensures the correct saturation of what is an integral part of the Sommerro identity.

If you are unable to acquire coloured paper, print in CMYK. Be aware of the importance of the dark red being dark enough. Go darker rather than lighter, adjusting the colour towards brown rather than purple. If printing large sections of dark red on white paper, bear in mind that the paper might absorb the ink unevenly.

For light backgrounds, Scandia 200 Ivory uncoated yellow-toned paper complements the saturated reds and golden tones with its warm and natural aesthetic.

The golden touch

Titles, symbols and signatures are printed on coloured paper using Kurz Luxor 396 hot foil, adding a touch of elegance to the end result. The copper foil pops nicely on lighter surfaces too, making it a versatile and playful part of the profile.

Blind embossed patterns spruce up larger surfaces, ensuring a subtle visual effect and a delicate tactility.

Printing effects

<p>Use of hot foil (Kurz Luxor 396) instead of printing yellow. </p> — Use of hot foil (Kurz Luxor 396) instead of printing yellow.